Stock & density
- Modern retail stock exceeds 1.75 million m²; about 65% is in shopping centres, the rest in retail parks and outlets. City of Zagreb holds 28% of the stock, Split-Dalmatia 14%. [Avison Young H1 2025, via Lider (13 Jan 2026)]
- Croatia has about 625,000 m² of modern shopping centres; about 100,000 m² of retail parks is under development. [Colliers at RE:D 2026, via Lider (25 Mar 2026)]
- Zagreb retail stock is about 530,000 m² GLA — above the average of other capitals in the region. [Cushman & Wakefield, Croatia MarketBeat]
- Population of Croatia (mid-2025): 3,874,993. That is about 161 m² of shopping-centre space per 1,000 inhabitants (2.advice calculation from Colliers and DZS figures; measures differ between consultancies). [DZS — population estimate 2025 (4 Sep 2026)]
Retail parks: the growth engine
- Retail parks account for more than 35% of total retail supply. The market added 72,800 m² of new retail space in 2025 (+12% y/y), mostly retail parks. [CBRE Outlook 2026, via Lider (18 Mar 2026)]
- More than 240,000 m² is in the 2026–2029 pipeline (about +15% to total stock); about two-thirds comes from HEY Parks and STOP SHOP. [Avison Young H1 2025, via Lider (13 Jan 2026)]
- Retail park ownership: Supernova 25%, CPI Property Group 24%, other domestic owners 39%, ZDR 9%, BMP Asset 4%, other foreign owners 3%. [Avison Young H1 2025, via Lider (13 Jan 2026)]
- STOP SHOP operates 19 locations in Croatia with about 150,200 m² GLA. [CPI Europe — 19th STOP SHOP in Croatia]
- SES started a ≈11,500 m² retail park in Varaždin (former Varteks site), opening in 2027. [Property Forum (20 Aug 2025)]
Investment & yields
- Commercial real estate investment reached €450M in 2025, up 80% year on year. [Colliers at RE:D 2026, via Lider (25 Mar 2026)]
- Prime commercial yields are about 7–7.5% (8–9% with additional risk premium), expected stable in 2026. This is not a retail-only figure. [Colliers at RE:D 2026, via Lider (25 Mar 2026)]
- DRFG acquired ZTC Rijeka (≈21,000 m² GLA, fully leased) for more than €40M. [Property Forum (9 Jan 2026)]
Brands expanding
- Action opened its first Croatian store in Sesvete on 11 March 2026, with Ivanec a week later. [RetailDetail (11 Mar 2026)]
- Pepco Group operates 138 stores in Croatia. [Poslovni.hr via Ground News (19 Dec 2025)]
Demand & macro
- Real retail turnover grew +3.1% in 2025 and +7.7% in 2024. The 2026 baseline: GDP +2.6%, household consumption +3.2%. [EIZ — Sektorske analize: Trgovina (Mar 2026)]
- The 41 retailers in the competition agency (AZTN) mixed-goods sample earned €8.93bn in 2025 (+6.2% nominal). [HINA via Informator (16 Sep 2026)]
How to read these figures
Consultancies define stock differently: Colliers' 625,000 m² counts shopping centres only, while Avison Young's 1.75 million m² covers all modern retail. Investment volumes also differ by methodology (CBRE reports €170M+ for 2025). Current prime rents and retail-only yields are not published in open sources, so they are not shown here — for deal evidence, talk to us.
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